redezines » Business

NIKE: Everyone is on the #KobeSystem

Brian — Mon, 09 Jan 2012 21:02:07 +0000

Nike has brought together athletes and entertainers to get their take on the #KobeSystem and how it helps them both on and off the playing field. Recent episodes of Success for the Successful include, Aziz Ansari and Paul Rodriguez who are both firm believers in it’s awesome powers.

Thank you #KobeSystem.

Behind The Brand – Schott NYC

Brian — Tue, 29 Nov 2011 20:27:08 +0000

We get an exclusive interview with Jason Schott, who discusses the background of Schott NYC, the meaning of the brand, what makes a great jacket, the invention of the zipper, working with Bruce Springsteen, and much more!

via

Mishka: How To Make It In America

Brian — Sun, 02 Oct 2011 23:30:50 +0000

For the new season of HBOs How to Make It in America, the Mishka crew was filmed for a promo video, and asked to design a special graphic for the show. Mishka co-owners speak on what it was like struggling to build their brand in the competitive world that is the Big Apple. The company has come a long way since its birth and show no signs of slowing down.

Besides getting our name and mugs on TV this is all pretty friggin’ cool considering the show’s plot line basically runs in sync to Greg’s and my own frustration, struggles and adventures in getting Mishka off the ground.

The graphic they created was turned into a t-shirt, raglan and pullover hoodie that will only be available via JackThreads. Don’t forget the season premiere for How to Make It in America sophomore season starts tonight in the 10:30 time slot Entourage use to hold.

OBEY: The Rise

Brian — Thu, 08 Sep 2011 14:16:51 +0000

The clothing brand OBEY and Greg Roman created this video documenting the rise of the company and its founder, Shepard Fairey. The name of the video, The Rise, refers to his ideals on the brand. Shepard talks about the influence graffiti, skateboarding and punk rock had on his life and the ways it shaped his art career.

Skateboarding was about promoting your company with stickers, t-shirts and stencils, and punk rock was about stencilling your band logo on a t-shirt and making flyers. I got into [making art] because of those scenes.

T-world 7: New York tee-ser

Brian — Sun, 28 Aug 2011 20:21:28 +0000

T-shirts have proven to be a worthy game for many brands. In a new documentary by T-world 7, several notable streetwear brands share experiences with T-shirts. Brands featured include Staple Design, 10.Deep, Zoo York and Mighty Healthy.

We Live NY Summit

Brian — Sat, 16 Apr 2011 19:26:31 +0000

Young professional groups from across the NY state team up for We Live New York from March 24th to the 26th at Statler Hotel at Cornell University in Ithaca. The We Live NY Summit is part of an ongoing effort to inform, empower, and connect young professionals from all across New York State. Through 5 programming tracks, the Summit hopes to inspire attendees to take action in their own communities.