The clothing brand OBEY and Greg Roman created this video documenting the rise of the company and its founder, Shepard Fairey. The name of the video, The Rise, refers to his ideals on the brand. Shepard talks about the influence graffiti, skateboarding and punk rock had on his life and the ways it shaped his art career.
Skateboarding was about promoting your company with stickers, t-shirts and stencils, and punk rock was about stencilling your band logo on a t-shirt and making flyers. I got into [making art] because of those scenes.