This past spring The Citizen decided to give their Downtown Auburn NY billboard a facelift. The project was handed over to Image Agent to complete the production and installation of the new and improved signage. The clean, balanced look works well to not take away from the historic building backdrop and famous Genesee Beer sign that has overlooked the city since 1951. This summer the big red channel letters look to make the budget to be lit by the Genesee Beer Company. If the sign is to be lit, it will be the first time since the 1970s.